CommercialToolry

Ugly Stick Bigwater Explained: Key Specifications, Features, and Common Uses

Types of Ugly Stik Bigwater Fishing Rods

The Ugly Stik Bigwater series is a premium line of fishing rods engineered for durability, sensitivity, and performance in demanding saltwater and heavy-duty freshwater environments. Built with a combination of graphite and fiberglass, these rods offer exceptional strength and responsiveness. Whether you're targeting large game fish or casting from shore, there's a Bigwater model tailored to your fishing style.

Spinning Rods

Ideal for saltwater applications, Ugly Stik Bigwater spinning rods are designed to pair seamlessly with spinning reels for smooth, long-distance casting and excellent control.

Advantages
  • Highly sensitive tips for detecting subtle bites
  • Durable construction handles large, powerful fish
  • Smooth casting with spinning reels
  • Excellent for live bait and light tackle fishing
Considerations
  • Less suited for heavy lures or long surf casts
  • May require upgraded line for big species

Best for: Inshore fishing, pier fishing, light offshore trolling, and anglers who prefer spinning gear

Baitcasting Rods

Engineered for precision and power, Bigwater baitcasting rods deliver unmatched accuracy and control when using baitcasting reels for heavy-duty fishing.

Advantages
  • Superior casting accuracy for targeted presentations
  • Built to handle heavy lures and lines
  • Strong backbone for reeling in large, aggressive fish
  • Optimized for techniques like jigging and flipping
Considerations
  • Steeper learning curve for beginners
  • Potential for backlashes without proper technique

Best for: Targeting trophy fish, heavy cover fishing, and experienced anglers seeking precision

Surf Fishing Rods

Long and powerful, Bigwater surf rods are built to launch baits far beyond the breakers and withstand harsh coastal conditions.

Advantages
  • Extended length enables long-distance casting
  • Reinforced blanks resist salt, sand, and waves
  • Strong backbone for fighting fish in surf zones
  • Comfortable for extended use on the beach
Considerations
  • Bulkier and less portable than standard rods
  • Requires more space for storage and transport

Best for: Beach fishing, targeting striped bass, bluefish, and other surf species

Travel Rods

Compact and portable, Bigwater travel rods break down into shorter sections, making them perfect for anglers on the go.

Advantages
  • Fits easily in luggage or backpacks
  • Maintains power and sensitivity of full-sized rods
  • Ideal for vacations, fly-in fishing, or multi-destination trips
  • Durable construction survives travel conditions
Considerations
  • Slightly reduced sensitivity at section joints
  • May require reassembly before each use

Best for: Traveling anglers, backpackers, and those with limited storage space

Ice Fishing Rods

Specially designed for cold-weather fishing, these compact rods perform reliably in freezing temperatures.

Advantages
  • Lightweight and sensitive for detecting subtle bites
  • Rod blank resists cracking in extreme cold
  • Short length ideal for fishing through ice holes
  • Comfortable grip even with gloves
Considerations
  • Limited to ice fishing applications
  • Not suitable for large species without proper setup

Best for: Ice anglers targeting panfish, perch, walleye, and trout in frozen lakes

Combo Rods

Complete fishing solutions that include a matched rod and reel, ready to fish right out of the box.

Advantages
  • Convenient and cost-effective all-in-one package
  • Factory-matched components for optimal performance
  • Perfect for beginners or backup rods
  • Great for gifts or rental fleets
Considerations
  • Less customizable than buying components separately
  • Reel may not be top-tier in entry-level combos

Best for: New anglers, youth fishing, backup setups, and hassle-free fishing adventures

Rod Type Primary Use Power Rating Best For Portability
Spinning Rods Saltwater & Inshore Medium-Heavy Bait fishing, light tackle High
Baitcasting Rods Heavy Cover & Precision Heavy-Extra Heavy Lure fishing, big fish Medium
Surf Fishing Rods Beach & Long Casts Heavy Far-casting, surf zones Low
Travel Rods Multi-Location Fishing Medium-Heavy Portability, adventures Very High
Ice Fishing Rods Cold Weather Fishing Light-Medium Ice holes, panfish High
Combo Rods All-Around Use Varies Beginners, convenience High

Expert Tip: When using any Ugly Stik Bigwater rod in saltwater, rinse it thoroughly with fresh water after each use to extend its lifespan and maintain performance. Pay special attention to the guides and reel seat to prevent corrosion.

Durability & Material of Ugly Stik Bigwater Spinning Rod

The Ugly Stik Bigwater spinning rod is engineered for extreme fishing conditions, combining rugged durability with responsive performance. Built to withstand the harsh demands of saltwater environments, this rod uses advanced materials and reinforced construction to deliver long-lasting reliability. Whether battling powerful game fish or fishing in abrasive coastal conditions, the Bigwater series stands up to the challenge.

High-Performance Materials

Graphite & Fiberglass Composite Blank

The Bigwater rod features a hybrid construction that blends high-strength graphite with resilient fiberglass. This combination delivers an optimal balance of sensitivity, power, and flexibility. Graphite enhances responsiveness, allowing anglers to detect subtle bites, while fiberglass adds exceptional toughness to resist breakage under heavy loads or sudden impacts.

This composite design ensures the rod remains lightweight for extended casting comfort, yet robust enough to handle large species like striped bass, redfish, and tarpon.

Clear Tip with Double-Thick Glass

One of the standout features of the Ugly Stik Bigwater is its patented Clear Tip design, reinforced with double-thick glass material. This innovation increases tip durability without sacrificing sensitivity—critical when targeting fish in rocky or snag-prone areas.

The clear tip allows for immediate visual detection of bites, while the added thickness resists chipping and cracking from repeated stress, ensuring long-term performance even in the most demanding conditions.

Corrosion-Resistant & Reinforced Construction

Saltwater-Ready Build

Designed specifically for saltwater fishing, the Ugly Stik Bigwater is built to resist corrosion and environmental degradation. The entire rod—blank, guides, and hardware—is treated or constructed using materials that withstand prolonged exposure to salt, UV rays, and humidity.

Its rugged design ensures longevity, making it a trusted choice for pier fishing, surf casting, and offshore adventures where gear is constantly exposed to harsh elements.

Reinforced Rod Tip & Sealed Guides

The rod tip is further strengthened with additional fortification to prevent breakage during aggressive hook sets or when fighting strong fish. Combined with double-sealed guide inserts, this design minimizes the intrusion of salt, sand, and debris into the guide system.

These seals help maintain smooth line flow, reduce friction, and extend the lifespan of both the line and the guides themselves—critical for maintaining casting accuracy and preventing line failure.

Premium Components for Enhanced Performance

Stainless Steel Guide System

Equipped with Ugly Stik’s exclusive stainless steel guides, the Bigwater spinning rod ensures superior durability and performance. These corrosion-resistant guides are engineered to handle heavy braided and monofilament lines used in saltwater fishing.

The smooth, polished surface reduces line wear and prevents tangles, allowing for longer, more accurate casts. The precisely aligned guide train also improves energy transfer during casting and fighting fish.

High-Friction EVA Foam Handle

The ergonomically shaped handle is crafted from high-density EVA foam, offering a secure, non-slip grip even when wet. This material is lightweight, comfortable for extended use, and highly resistant to moisture absorption, cracking, and UV damage.

Whether your hands are slick with seawater, fish slime, or rain, the EVA grip ensures you maintain full control—essential for precise casting and effective fish handling.

Durable End Cap

The Bigwater rod features a rugged end cap made from impact-resistant materials. This small but vital component protects the rear of the reel seat and the base of the rod from accidental drops, bumps, and hard impacts during transport or use.

By absorbing shock and preventing structural damage, the end cap contributes to the overall longevity and reliability of the rod, especially in high-traffic fishing environments like docks and boats.

Industry-Backed Warranty

Backed by a comprehensive one-year limited warranty, the Ugly Stik Bigwater reflects the manufacturer’s confidence in its durability and quality. This warranty covers defects in materials and workmanship, giving anglers peace of mind and support if unexpected issues arise.

It also underscores the brand’s commitment to producing dependable fishing gear that stands up to real-world challenges, reinforcing customer trust and satisfaction.

Component Material/Feature Benefit
Blank Construction Graphite & Fiberglass Composite Balances sensitivity, strength, and flexibility for heavy-duty use
Tip Design Clear Tip with Double-Thick Glass Enhanced durability and bite detection without sacrificing sensitivity
Guides Stainless Steel with Double Seals Corrosion-resistant, smooth line flow, and protection from sand/salt
Handle High-Density EVA Foam Secure wet-weather grip, lightweight, and weather-resistant
End Cap Impact-Resistant Material Protects rod base from drops and impacts

Pro Tip: To maximize the lifespan of your Ugly Stik Bigwater rod, rinse it with fresh water after each saltwater use and store it in a cool, dry place. Regular cleaning prevents salt buildup and maintains the integrity of the guides and blank. Avoid placing excessive pressure on the tip when not in use, and always use appropriate line strength for your target species.

Ugly Stik Bigwater Rod: Ideal Fishing Scenarios

The Ugly Stik Bigwater rod is engineered for durability, sensitivity, and power—making it a top choice for anglers who demand performance across diverse fishing environments. From freshwater lakes to saltwater reefs, this versatile rod excels in challenging conditions where strength and reliability are paramount. Below are the key fishing scenarios where the Bigwater rod truly shines.

Freshwater Fishing

Built with a perfect balance of toughness and sensitivity, the Ugly Stik Bigwater is ideal for freshwater environments such as lakes, rivers, and reservoirs. Its high-strength graphite and fiberglass composite construction ensures long casting distances and excellent hook-setting power.

  • Perfect for targeting species like largemouth and smallmouth bass, crappie, walleye, and trout
  • Clear Tip design enhances bite detection, allowing anglers to feel even the most subtle strikes
  • Durable enough to handle heavy cover and underwater structures without compromising sensitivity

Pro Insight: The rod’s versatility makes it a go-to option for beginner to intermediate anglers exploring various freshwater techniques.

Big Game Fishing

When targeting powerful, hard-fighting fish, the Bigwater rod’s robust build delivers the backbone needed to win the battle. Designed for strength without sacrificing action, it handles high-tension retrieves with confidence.

  • Ideal for large predatory species such as northern pike, muskie, striped bass, and tuna
  • Even flex distribution prevents stress points, reducing the risk of breakage during extended fights
  • Handles heavy lines and large lures commonly used in big game setups

Key Advantage: The rod’s resilience under pressure makes it a trusted companion for trophy hunters.

Coastal Fishing

Coastal zones present harsh conditions—salt spray, strong currents, and aggressive fish. The Ugly Stik Bigwater is corrosion-resistant and built to endure these demanding environments while delivering consistent performance.

  • Excellent casting distance allows access to deeper offshore zones from shore or pier
  • Withstands saltwater exposure thanks to stainless steel guides and durable reel seats
  • Effective for species like redfish, snook, tarpon, and bluefish that thrive in brackish and nearshore waters

Tip: Pair with braided line for enhanced sensitivity and abrasion resistance in surf fishing.

Reef Fishing

Fishing around coral reefs or rocky structures demands a rod that can resist abrasion and deliver brute strength when pulling fish from tight spots. The Bigwater rod’s rugged design is up to the challenge.

  • Heavy-duty tip and reinforced guides resist wear from contact with sharp coral and rocks
  • High backbone enables anglers to apply strong pressure to prevent fish from retreating into crevices
  • Performs well with jigs, soft plastics, and live bait rigs commonly used in reef setups

Critical Feature: The rod’s toughness minimizes line damage and break-offs caused by friction against abrasive surfaces.

Heavy-Duty Fishing

Engineered for industrial-grade performance, the Bigwater rod is built to last through the toughest fishing days. Whether battling strong currents, extreme weather, or stubborn fish, this rod won’t let you down.

  • Constructed with Ugly Tech™ hybrid material for unmatched durability and flexibility
  • Capable of handling heavy lures, deep-diving crankbaits, and thick fishing lines (20+ lb test)
  • Reliable in all weather conditions—from scorching summer heat to cold, windy days

Long-Term Value: Its ruggedness translates to fewer replacements and lower cost over time.

Popper Fishing

Topwater popper fishing requires a responsive rod that can deliver sharp, controlled jerks to create surface disturbance while maintaining strength during explosive strikes.

  • Fast-action tip allows precise control over popper lures for realistic water displacement
  • Full-length power enables quick hooksets when targeting aggressive saltwater species like trevally or snook
  • Durable construction withstands the violent head shakes and surges of surface-feeding fish

Performance Edge: The rod’s sensitivity and strength combo makes it ideal for both novice and expert topwater anglers.

Expert Recommendation: The Ugly Stik Bigwater rod is a multi-environment workhorse. For best results, match the rod’s power (medium-heavy to heavy) with appropriate line weight and lure size. Always rinse with fresh water after saltwater use to maximize longevity. Consider pairing it with a smooth, high-drag reel for optimal performance in big fish scenarios.

Fishing Scenario Target Species Recommended Line Weight Key Rod Feature Utilized
Freshwater Fishing Bass, Crappie, Trout 6–12 lb Clear Tip Sensitivity
Big Game Fishing Tuna, Pike, Muskie 15–30 lb Even Flex & High Strength
Coastal Fishing Striped Bass, Redfish, Tarpon 10–20 lb Corrosion Resistance
Reef Fishing Grouper, Snapper, Cobia 20–40 lb Abrasion-Resistant Guides
Heavy-Duty Fishing Any Large, Stubborn Fish 15–50 lb Industrial Build Quality
Popper Fishing Snook, Trevally, Peacock Bass 10–25 lb Responsive Fast Action Tip

Why the Ugly Stik Bigwater Stands Out

  • Unmatched Durability: Backed by a 7-year warranty, reflecting confidence in its long-term performance
  • All-Environment Readiness: Suitable for freshwater, brackish, and full saltwater applications
  • Cost-Effective: Offers premium performance at a mid-tier price point
  • Ergonomic Design: Comfortable EVA foam grips reduce hand fatigue during long fishing sessions
  • Versatile Action: Available in multiple power and action configurations to suit various techniques

How To Choose the Ugly Stick Bigwater: A Complete Buyer’s Guide

Selecting the right Ugly Stik Bigwater fishing rod is essential for maximizing performance, durability, and enjoyment across various saltwater fishing environments. Designed for rugged use in demanding conditions, the Ugly Stik Bigwater series combines strength, sensitivity, and versatility. Whether you're targeting redfish from the surf or battling tarpon near the pier, understanding key selection factors will help you match the rod to your fishing style and environment. Below is a detailed breakdown of the most important considerations when choosing your ideal Ugly Stik Bigwater model.

Safety & Maintenance Tip: Always inspect your rod for cracks, loose guides, or reel seat damage before each use. Saltwater is highly corrosive—rinse your rod with fresh water after every outing to extend its lifespan and maintain peak performance.

Key Factors to Consider When Choosing an Ugly Stik Bigwater Rod

  • Fishing Environment and Technique

    The type of fishing you plan to do plays a major role in selecting the right rod. Different environments demand different rod characteristics:

    • Surf & Pier Fishing: These scenarios benefit from longer rods (typically 7' to 12') that provide greater casting distance to reach fish beyond the breakers.
    • Inshore & Kayak Fishing: Shorter, more maneuverable rods (6' to 7'6") offer better control in tight spaces and improved handling from small platforms.
    • Offshore & Heavy Structure Fishing: When targeting large species like king mackerel or cobia, opt for high-power rods with strong backbones to handle heavy lines, large lures, and powerful fish.
  • Reel Compatibility and Fishing Style

    Ugly Stik Bigwater rods are built with versatile reel seats that support both spinning and baitcasting reels, giving anglers flexibility based on their preferred technique:

    • Spinning Reels: Ideal for light to medium tackle, long casts with small lures, and beginner-friendly operation. Best suited for inshore, pier, and general-purpose saltwater fishing.
    • Baitcasting Reels: Preferred for heavy lures, precise casting, and fighting powerful fish. Pair with a Bigwater baitcasting model when targeting trophy species or using heavy jigs and topwaters.
    • All Bigwater rods feature reinforced reel seats to handle the stress of both reel types, ensuring secure mounting and reliable performance under pressure.
  • Rod Length: Balance of Casting Distance and Control

    Rod length directly impacts casting range, leverage, and portability:

    • Longer Rods (8' and above): Excel in open areas like beaches and jetties, allowing you to cast further into deeper water where fish often feed.
    • Medium Rods (7' to 8'): Offer a balanced blend of casting ability and control—ideal for piers, docks, and smaller boats.
    • Shorter Rods (under 7'): Provide superior maneuverability in tight quarters such as kayaks, skiffs, or crowded fishing piers.
  • Power Rating: Matching Strength to Target Species

    Rod power refers to how much force is required to bend the rod. Ugly Stik Bigwater rods come in multiple power ratings:

    • Medium (M): Suitable for species like sea trout, flounder, and smaller snapper.
    • Medium-Heavy (MH): A versatile choice for redfish, jack crevalle, and sheepshead around structures.
    • Heavy (H) and Extra-Heavy (XH): Built for large predators such as bull reds, sharks, and cobia. These rods handle heavy lines (20–50+ lb test) and large hooks with ease.

    Choosing the correct power ensures you can set hooks effectively and land fish without risking rod failure.

  • Action: Responsiveness and Hook-Setting Power

    Rod action describes where the rod bends along its blank. The Bigwater series features a range of actions to suit different techniques:

    • Fast Action: Bends primarily in the upper third of the rod—ideal for long-distance casting, precise lure placement, and quick hook sets.
    • Moderate-Fast Action: Offers a balance between sensitivity and forgiveness, perfect for live bait fishing and varied conditions.
    • Slow/Regular Action: Bends deeper into the midsection, providing more give during fights—great for light tackle or novice anglers learning to play fish.

    The Ugly Stik Bigwater rods are engineered with a composite graphite and fiberglass blend, delivering a responsive yet durable action that performs well in tough saltwater conditions.

  • Portability and Travel-Friendliness

    Many Ugly Stik Bigwater models are available in two-piece configurations, making them easier to transport and store:

    • Two-piece rods break down for convenient packing in rod tubes, car trunks, or kayak hatches.
    • Despite being segmented, they maintain excellent strength and sensitivity thanks to durable ferrule connections.
    • Ideal for anglers who travel frequently or fish from compact vessels where space is limited.

    If you're frequently on the move, prioritize a two-piece model without sacrificing performance.

Fishing Scenario Recommended Rod Length Optimal Power Suggested Action Reel Type
Surf Fishing (Beach Casting) 9' – 12' Heavy Fast Spinning or Baitcasting
Pier Fishing 7'6" – 9' Medium-Heavy Moderate-Fast Spinning
Kayak/Inshore Fishing 6'6" – 7'6" Medium to MH Fast Spinning
Offshore/Big Game 6' – 7' (Heavy) Heavy – XH Fast Baitcasting
General Purpose Saltwater 7' – 8' Medium-Heavy Moderate-Fast Spinning

Pro Tip: When in doubt, choose a Medium-Heavy power rod with a 7'6" length and fast action. This configuration offers the best versatility across surf, pier, and inshore environments—making it a popular "one-rod" solution for many saltwater anglers.

Final Selection Tips

  • Always match your rod to the line weight and lure size recommended on the blank for optimal performance.
  • Consider purchasing a rod with a comfortable EVA foam handle if you plan long fishing sessions—it reduces hand fatigue significantly.
  • Look for models with stainless steel guides with aluminum-oxide inserts to resist saltwater corrosion and improve line flow.
  • Read customer reviews and expert tests to see real-world performance in conditions similar to your local waters.
  • Register your Ugly Stik Bigwater rod with Shimano for warranty coverage and product updates.

Choosing the right Ugly Stik Bigwater rod doesn’t have to be overwhelming. By evaluating your primary fishing environment, target species, and personal preferences for length, power, and action, you can select a model that delivers reliability, strength, and sensitivity season after season. Whether you're a weekend warrior or a dedicated saltwater angler, the Bigwater series offers a durable, high-performance option tailored to your needs. When properly maintained, these rods can become trusted companions for years of successful fishing adventures.

Frequently Asked Questions About the Ugly Stick Bigwater Rods

Whether you're a seasoned angler or just getting started, it's always helpful to learn from the experiences of others. The Ugly Stick Bigwater series has built a strong reputation among fishing enthusiasts for its rugged performance and reliability. Below are some of the most commonly asked questions about these popular rods, along with detailed answers to help you make the most of your fishing adventures.

Q1: Are Ugly Stick Bigwater rods designed for heavy saltwater fishing?

A1: Absolutely. The Ugly Stick Bigwater rods are specifically engineered for demanding saltwater environments. Constructed with high-strength materials like graphite and fiberglass composites, they offer exceptional durability and resistance to corrosion from salt, sand, and UV exposure. These rods are built to handle powerful game fish such as redfish, striped bass, tarpon, and even sharks—making them a top choice for inshore, offshore, and surf fishing applications.

  • Corrosion-Resistant Guides: Stainless steel or aluminum oxide guides prevent rust and ensure smooth line movement.
  • Heavy-Duty Components: Reinforced reel seats and robust blank construction withstand intense pressure during long fights.
  • Proven Track Record: Trusted by charter captains and recreational anglers alike for consistent performance in tough marine conditions.
Q2: What type of reel pairs best with the Bigwater rod?

A2: One of the standout features of the Ugly Stick Bigwater is its versatility when it comes to reel compatibility. Depending on the model and length you choose, these rods work seamlessly with both baitcasting and spinning reels, giving you flexibility across various fishing techniques.

  • Spinning Reels: Ideal for lighter lures, finesse fishing, and casting accuracy—perfect for species like sea trout or flounder.
  • Baitcasting Reels: Best suited for heavier tackle, long-distance casting, and targeting aggressive fish such as snook or cobia.
  • Reel Seat Design: Equipped with sturdy, non-slip reel seats that securely hold your gear, even under heavy strain.

For optimal balance and performance, match your reel size to the rod’s power and line rating—typically a 4000–6000 size spinning reel or a 200–300 size baitcaster works well with most Bigwater models.

Q3: Can the Bigwater fishing rod be used effectively in freshwater?

A3: Yes, definitely. While the Ugly Stick Bigwater rods are primarily designed for saltwater durability, their rugged build and sensitive action make them excellent performers in freshwater environments too.

Anglers use these rods successfully for bass, pike, muskie, catfish, and walleye fishing in lakes, rivers, and reservoirs. The added toughness means they can endure rocky shorelines, heavy vegetation, and accidental drops—common hazards in freshwater fishing—without compromising performance.

  • Dual-Environment Use: A great option if you fish both coastal and inland waters and want one dependable rod.
  • Low Maintenance: Even after freshwater use, minimal cleaning is required thanks to corrosion-resistant components.
  • Sensitivity & Power: Offers a balanced blend of responsiveness and backbone, ideal for detecting subtle bites and reeling in hard-fighting fish.
Q4: What makes the Clear Tip so special on the Ugly Stick rods?

A4: The signature Clear Tip is one of the most distinctive and functional features of the Ugly Stick series. Unlike traditional painted or coated rod tips, the transparent tip is made from a specially formulated material that enhances sensitivity without sacrificing strength.

This design allows anglers to detect the lightest nibbles and subtle changes in line tension—critical when targeting cautious species like trout, walleye, or flounder. The clarity also makes it easier to visually spot minute movements, especially in low-light conditions such as dawn or dusk.

  • Enhanced Bite Detection: Transmits vibrations more efficiently than standard tips, helping you set the hook faster.
  • Durability: Despite its sensitivity, the Clear Tip is highly resistant to breakage and abrasion.
  • Visual Feedback: Helps you see line slap, current drift, and even small adjustments in float position.

Many anglers credit the Clear Tip with improving their catch rates, particularly in situations where fish are finicky or under pressure.

Q5: How does the Ugly Stick Bigwater rod compare to other brands in its class?

A5: When stacked against competitors, the Ugly Stick Bigwater rod consistently stands out for its unbeatable combination of strength, sensitivity, and value. While many premium rods focus on one attribute—such as lightweight design or extreme sensitivity—the Bigwater delivers a well-rounded performance that appeals to both casual and serious anglers.

Feature Ugly Stick Bigwater Typical Competitor Rods
Build Quality Rugged graphite/fiberglass blend with corrosion-resistant hardware Often lighter but less impact-resistant; some use lower-grade metals
Sensitivity High, thanks to Clear Tip technology and tuned blank design Varies—some high-end models exceed it, but often at much higher cost
Durability Exceptional—built to survive harsh saltwater and rough handling Moderate to good; more prone to damage from impacts or misuse
Price Point Mid-range with outstanding value for money Often significantly more expensive for similar performance
User Friendliness Great for beginners and pros alike—forgiving and reliable Sometimes optimized for experts, less tolerant of rough use

In real-world testing and customer feedback, the Ugly Stick Bigwater frequently earns praise for outlasting more expensive rods while maintaining consistent performance. Its reputation for toughness and reliability has made it a staple in tackle boxes across North America.