Understanding Skateboard Brands 2020: Standards, Properties, and Applications

Types of Skateboard Brands in 2020

In 2020, the skateboard industry featured a diverse range of brands, each catering to specific styles, skill levels, and riding preferences. These brands are not just defined by their logos or marketing, but by the core disciplines of skateboarding they support—whether it's street, vert, longboarding, or beginner-focused setups. A brand’s focus directly influences the design, materials, and performance characteristics of their decks, wheels, trucks, and complete skateboards.

Understanding the different categories of skateboard brands helps skaters choose the right gear for their preferred terrain and riding style. From urban street tricks to high-speed downhill runs, each brand tailors its product line to optimize performance and durability in its niche.

Street & Freestyle Brands

Brands like Element, Palace, Supreme, and Alien Workshop are rooted in street and freestyle skateboarding culture. They design boards built for urban environments—perfect for grinding rails, jumping curbs, and executing flip tricks on concrete.

Key Features

• Narrow to medium-width decks (7.5"–8.25") for better control
• Concave shapes optimized for pop and technical tricks
• Small, hard wheels (50–55mm, 99A–101A) for quick acceleration and durability
• Iconic graphic decks that reflect urban art and lifestyle

Limitations

• Less stable at high speeds
• Not ideal for long-distance cruising
• Hard wheels transmit more vibration on rough surfaces

Best for: Urban skaters, trick-focused riders, park and street sessions

Vert & Pool Brands

Brands such as Powell-Peralta, Santa Cruz, and Bones have deep roots in vert and pool skating—styles that thrive in bowls, half-pipes, and ramps. These brands emphasize stability, speed, and smooth transitions.

Key Features

• Wider decks (8.5" and up) for enhanced balance during aerials
• Stronger construction to withstand high-impact landings
• Larger, softer wheels (56–65mm, 90A–97A) for grip and speed in curves
• Reinforced trucks for greater responsiveness at height

Limitations

• Less maneuverable for street tricks
• Heavier boards reduce flip trick precision
• Overkill for casual cruising

Best for: Ramp riders, bowl skaters, freestyle aerialists

Longboard & Cruiser Brands

Brands like Landyachtz, Loaded, and Sector 9 specialize in longboards designed for smooth rides, downhill racing, and daily commuting. Their focus is on comfort, stability, and flow over distance.

Key Features

• Longer, flexible decks (32"–46") for stability and shock absorption
• Drop-through or top-mount designs for lower ride height
• Larger, softer wheels (65–75mm, 78A–85A) for quiet, smooth rolling
• Deeply carved or swiveling wheels for responsive turning

Limitations

• Too large for technical tricks
• Less portable and harder to carry
• Not suitable for tight urban environments

Best for: Commuters, downhill enthusiasts, casual cruisers

Beginner & Complete-Kit Brands

Brands such as Enjoi, Mini Logo, and Decent offer affordable, pre-assembled skateboards aimed at new skaters. These complete setups reduce the complexity of building a board from scratch.

Key Features

• Ready-to-ride complete boards with all components included
• Moderate specs suitable for learning basics
• Budget-friendly pricing (often under $100)
• Durable enough for early progression without breaking the bank

Limitations

• Lower-tier components may need upgrading over time
• Less customization options
• Not ideal for advanced tricks or professional use

Best for: First-time skaters, kids, schools, and skate programs

Expert Tip: If you're transitioning from beginner boards to advanced skating, consider upgrading key components like wheels, bearings, and trucks first—these can dramatically improve performance without replacing the entire deck.

In conclusion, the type of skateboard brand you choose in 2020—and beyond—should align with your riding style, skill level, and goals. Whether you're grinding city ledges, carving down hills, or mastering your first ollie, there's a brand engineered to support your journey on four small wheels.

Materials Used in Skateboard Brands 2020: Performance, Durability & Innovation

Skateboards are engineered composites of high-performance materials, each selected for its unique contribution to strength, weight, responsiveness, and longevity. Understanding the materials used by leading skateboard brands in 2020 helps riders choose boards tailored to their style—whether street, park, or competition.

From the deck to the grip tape, every component plays a critical role in ride quality and safety. This guide explores the science behind the materials used in top-tier skateboards, their advantages, and how they influence overall performance.

Deck Materials: The Foundation of Strength and Flex

Maple Wood (7-Ply Standard)

Hard rock maple remains the gold standard for skateboard decks due to its exceptional density, shock resistance, and natural flex. Most professional-grade boards use 7-ply maple construction, where thin sheets (plies) are cross-laminated and pressed with heat and resin.

This cross-grain lamination enhances structural integrity, reducing the risk of delamination and warping. Maple’s balanced stiffness-to-flex ratio provides excellent pop for tricks while absorbing impact during landings.

Birch, Bamboo & Redwood

Premium brands like Arbor and Bustin incorporate alternative hardwoods to enhance sustainability and performance. Birch offers similar strength to maple but with a lighter weight profile. Bamboo is highly elastic and eco-friendly, adding natural vibration damping for a smoother ride.

Redwood is occasionally used in cruiser decks for its aesthetic appeal and moderate flexibility, though it lacks the impact resistance needed for aggressive skating.

Epoxy Resin Reinforcement

High-end manufacturers apply epoxy resin between wood layers to seal the deck against moisture and increase inter-laminar bonding strength. This process significantly improves durability, especially in humid or wet conditions.

Resin-treated decks resist warping and delamination longer than standard glue-bonded models, making them ideal for all-weather use and extended lifespan.

Fiberglass & Carbon Fiber Composites

For elite performance, some 2020 brands introduced hybrid decks using fiberglass or full carbon fiber. These materials offer extreme rigidity with minimal weight—carbon fiber is up to 30% lighter than traditional maple while being twice as strong.

Fiberglass-reinforced decks maintain flexibility while increasing crack resistance. They are favored by technical street skaters and competition riders who demand precision, pop, and durability under repeated stress.

Wheel Composition: Grip, Roll, and Abrasion Resistance

Skateboard wheels are almost exclusively made from polyurethane (PU), a synthetic polymer prized for its versatility. PU provides an optimal balance of hardness, rebound, and traction.

Trucks: Lightweight Strength and Precision Steering

Trucks—the metal T-shaped components that connect wheels to the deck—are primarily made from aluminum alloys for their ideal strength-to-weight ratio.

Aluminum Alloy Trucks

Most reputable brands (e.g., Independent, Thunder, Venture) use aircraft-grade 6061 or 7075 aluminum. These alloys are lightweight, corrosion-resistant, and easily machined for precise geometry.

The reduced mass enhances maneuverability and reduces fatigue during flip tricks and quick turns.

Steel & Reinforced Alloys

Budget or heavy-duty boards may use steel trucks, which are stronger but significantly heavier. Some high-performance models blend magnesium or titanium into aluminum for enhanced strength without sacrificing weight.

Titanium axles are also used in premium trucks to prevent bending during hard landings or large drops.

Grip Tape: Traction and Safety

Grip tape is essential for foot control and safety. It consists of a strong adhesive backing coated with abrasive particles.

Note: While advanced materials like carbon fiber and titanium enhance performance, they come at a higher cost. Riders should match material choices to their skill level and skating environment. Regular maintenance—such as cleaning grip tape, checking truck tightness, and rotating wheels—maximizes the lifespan of any skateboard, regardless of construction.

Functionalities and Uses of Skateboard Brands (2020 and Beyond)

Skateboards have evolved far beyond simple recreational toys. In 2020 and continuing into the modern era, skateboards serve multiple purposes—from high-octane sports to practical urban transportation and even fitness training. Understanding the diverse functionalities of different skateboard types helps riders choose the right board for their lifestyle, skill level, and goals.

Street Skating & Urban Sports

Street skateboarding remains one of the most popular forms of the sport worldwide. It emphasizes creativity, agility, and technical skill through tricks performed on urban landscapes such as stairs, rails, curbs, and plazas.

• Common tricks include ollies, kickflips, grinds, and slides
• Skate parks are specially designed with ramps, half-pipes, bowls, and quarter-pipes to facilitate aerial maneuvers and flow
• Many cities now incorporate skate-friendly architecture, encouraging safe and legal skating zones
• Competitive events like the X Games and Olympic skateboarding (debuted in 2020) highlight the global recognition of street skating as a legitimate sport

Pro insight: Street boards typically feature a concave deck, small to medium wheels (50–55mm), and responsive trucks for maximum control during tricks.

Commuting & Urban Transportation

With increasing urban congestion and environmental awareness, skateboards—especially longboards and electric variants—have become a practical alternative to cars and public transit for short-distance travel.

• Compact size and lightweight design make skateboards easy to carry on buses, trains, or into offices
• Ideal for last-mile commuting (e.g., from transit stations to workplaces)
• Electric skateboards offer speeds up to 25 mph with minimal physical effort, appealing to professionals and urban dwellers
• Foldable and portable models enhance convenience for city commuters

Smart choice: Longboards with larger, softer wheels (60–75mm) provide a smoother ride over pavement cracks and debris.

Cruising & Casual Riding

Longboards dominate this category, offering stability, comfort, and effortless glide. They’re ideal for relaxed rides through neighborhoods, campuses, or scenic paths.

• Wider decks and longer wheelbases improve balance and reduce wobbling at moderate speeds
• Designed for riders seeking a laid-back experience rather than technical tricks
• Pintail and drop-through designs enhance turning ease and foot comfort during extended use
• Popular among college students and eco-conscious riders looking for sustainable mobility

Key benefit: Longboards reduce joint impact compared to running while still providing light cardiovascular activity.

Fitness & Core Training

Skateboarding is a full-body workout that enhances coordination, balance, and muscular endurance. Certain specialized boards, like flo boards and wave boards, are explicitly designed for fitness applications.

• Flo boards feature unstable, pivoting platforms that challenge core strength, proprioception, and lower-body stability
• Regular skateboarding engages calves, quads, glutes, and abdominal muscles through constant micro-adjustments
• Balancing on a moving board improves neuromuscular coordination and reaction time
• Used in physical therapy and athletic training programs to enhance agility and prevent injuries

Health advantage: Just 30 minutes of skateboarding can burn 200–400 calories, depending on intensity and terrain.

Expert Recommendation: For beginners, start with a cruiser or mini-longboard to build confidence and balance. As skills progress, transition to a standard street deck for tricks or an electric model for efficient commuting. Always prioritize safety gear—helmets, knee pads, and wrist guards—regardless of the skateboard type or usage.

Additional Benefits of Modern Skateboarding

• Mental Health: The focus required for balance and trick execution promotes mindfulness and reduces stress
• Social Engagement: Skate communities foster inclusivity, mentorship, and creative expression
• Environmental Impact: Zero-emission transportation option that supports sustainable urban living
• Skill Development: Enhances spatial awareness, risk assessment, and perseverance—especially beneficial for youth
• Customization: Modern skateboards allow personalization through graphics, wheel colors, grip tape, and electronic upgrades

How to Choose the Best Skateboard Brand in 2020

Selecting the right skateboard brand is essential for maximizing performance, durability, and enjoyment, whether you're just starting out or advancing your skills. Your choice should reflect your skating style, experience level, and personal preferences. Top brands offer varying strengths—from innovation and construction quality to specialized product lines tailored for different disciplines within skateboarding.

Important Note: The skateboarding landscape evolves quickly. While this guide focuses on key brands relevant in 2020, many of these companies continue to lead the industry today due to consistent innovation, rider support, and product reliability.

1. Match the Brand to Your Skating Style

Skateboard brands often specialize in specific riding styles. Choosing a brand aligned with your preferred terrain and tricks ensures better performance and longevity of your setup.

• Street Skating: Ideal for urban environments, street skating involves rails, stairs, and ledges. Brands like Anti-Hero and Element are renowned for their durable, lightweight decks and technical precision. Their boards typically range from 7.75" to 8.25" in width, offering excellent flip trick control and responsiveness.
• Vert & Pool Skating: This style demands stability at high speeds and during aerial maneuvers. Brands such as Birdhouse (founded by Tony Hawk) and Santa Cruz produce wider, stiffer decks (8.25" and above) with reinforced concave and strong trucks. These features provide the support needed for bowls, ramps, and vert ramps.
• Cruising & Carving: For smooth rides and downhill control, longboards are preferred. Brands like Loaded Boards and Neptune excel in this category, offering flexible, drop-through, or pintail designs made from bamboo or maple composites. Their focus on ergonomics and wheelbase design ensures a stable, comfortable ride.

2. Consider Your Skill Level

Brands often tailor their product lines to accommodate different experience levels, from beginner-friendly setups to pro-grade components.

• Beginners: Start with complete skateboards that are pre-assembled and balanced for stability. Powell Peralta and Enjoi offer reliable entry-level completes with soft wheels, smooth bearings, and medium concave decks. These reduce the learning curve and help build confidence.
• Intermediate to Advanced Riders: As skills progress, riders seek enhanced control, pop, and durability. Brands like Almost and Primitive use advanced materials such as full maple 7-ply construction, resin-pressed laminates, and precision-drilled trucks. Their focus on grip, board flex, and consistent shape makes them favorites among seasoned skaters.

3. Evaluate Brand Reputation and Quality

Brand prestige in skateboarding isn't just about popularity—it often reflects decades of innovation, professional team support, and consistent product quality. Established brands invest heavily in R&D, rider feedback, and sustainable manufacturing.

For example:

• Santa Cruz has been a leader since the 1970s, known for iconic graphics and durable decks.
• Anti-Hero maintains a strong pro team and minimalist aesthetic, appealing to purists.
• Element emphasizes eco-conscious production and community outreach, combining ethics with performance.

A respected brand often means better warranty support, consistent sizing, and access to replacement parts.

4. Assess Product Variety and Specialization

Some brands dominate niche areas of skateboarding gear:

• Grip Tape Specialists: Jessup and Grizzly are top choices for high-traction grip tape. Jessup’s “Moonwalk” formula offers excellent shoe adhesion, while Grizzly provides long-lasting durability ideal for aggressive skaters.
• Complete Skateboard Providers: Companies like Alien Workshop and Zero offer full setups with coordinated components, making it easier for riders to get rolling without compatibility issues.
• Innovative Longboard Designers: Loaded uses layered bamboo and fiberglass to create dynamic flex patterns, enhancing energy return during carving and pumping.

Pro Tip: Visit local skate shops or demo events to test boards from different brands. Personal feel—how the board pops, turns, and lands—matters more than specs alone. Rider preference is subjective, so hands-on experience is invaluable.

Final Recommendations

To summarize, selecting the best skateboard brand in 2020 (and beyond) comes down to aligning your choice with:

• Your primary skating style (street, vert, cruising, etc.)
• Your current skill level and growth goals
• The brand’s reputation for quality and innovation
• Their product variety and specialization in components like decks, grip tape, or complete setups

Investing time in research and trying different setups will lead to a more satisfying skateboarding experience. Remember, the best brand isn’t always the most popular—it’s the one that fits your ride, style, and journey on the board.

Frequently Asked Questions About Brand Skateboards

Choosing a branded skateboard offers several key benefits that significantly enhance performance, safety, and overall skating experience. These advantages stem from rigorous design standards, quality control, and innovation:

• Premium Materials: Top brands use high-grade 7-ply Canadian maple or advanced composites, ensuring strength, flexibility, and resistance to warping.
• Consistent Performance: Each deck is manufactured to strict tolerances, providing reliable pop, responsiveness, and balance—critical for executing tricks and maintaining control.
• Design Variety: Major brands offer diverse graphic art, deck shapes (e.g., popsicle, cruiser, old school), and sizes tailored to different skill levels and riding styles.
• Better Component Integration: Complete setups from reputable brands include well-matched trucks, wheels, bearings, and grip tape, minimizing compatibility issues.
• Support & Community: Established brands often sponsor events, support skate communities, and provide customer service and replacement programs.

These factors make brand skateboards a preferred choice for both beginners learning fundamentals and professionals pushing the limits of the sport.

Yes, in most cases, higher-priced brand skateboards deliver long-term value through enhanced durability, superior performance, and improved safety. Here's why the investment often pays off:

• Durability: Premium decks resist chipping, delamination, and stress fractures longer than budget boards, reducing the frequency of replacements.
• Performance Gains: A responsive, well-balanced deck improves trick consistency, pop accuracy, and board control—especially important as skills progress.
• Safer Riding Experience: Reliable construction reduces the risk of sudden deck failure during tricks or at high speeds, which can lead to serious injury.
• Resale and Trade Value: Limited edition or pro-model boards from top brands often retain value and can be resold or traded within the skate community.
• Supporting Innovation: Purchasing from reputable brands supports research into better materials, sustainable manufacturing, and safer designs.

While beginners may start with entry-level models, upgrading to a quality brand board is typically a smart move as skating frequency and skill increase.

Many reputable skateboard manufacturers offer limited warranties to protect against manufacturing defects and premature structural failure. However, coverage varies significantly by brand and product line:

• Warranty Scope: Typically covers issues like warping, delamination, or cracks due to material or workmanship flaws—not damage from normal wear, misuse, or accidents.
• Duration: Most warranties last between 30 days and 1 year from the date of purchase.
• Registration: Some brands require online product registration to activate warranty coverage.
• Proof of Purchase: A receipt or order confirmation is usually required when filing a claim.
• Exclusions: Wear and tear, modifications, improper storage (e.g., exposure to moisture), and use beyond intended purpose are generally not covered.

To confirm warranty details, always visit the official manufacturer’s website or contact their customer support directly. Brands like Powell-Peralta, Element, and Palace have clear warranty policies available online.

The lifespan of a branded skateboard deck depends heavily on usage patterns, skating style, and environmental conditions. On average:

• Casual Skaters: A brand deck can last 3 to 6 months with light to moderate use (e.g., commuting or cruising).
• Regular Street Skaters: For those practicing tricks daily, a deck typically lasts 1 to 3 months due to repeated impact stress on the nose, tail, and rails.
• Vert/Ramp Skaters: High-impact landings may reduce lifespan to 1–2 months, depending on frequency and intensity.

Factors influencing longevity include:

• Deck Material: 7-ply maple is standard; carbon-reinforced or bamboo blends may offer extended durability.
• Weight and Impact: Heavier riders or aggressive styles accelerate wear.
• Maintenance: Keeping the deck dry, clean, and rotated (flipping periodically) helps distribute wear evenly.
• Climate: Exposure to moisture, heat, or cold can weaken glue layers and cause warping.

While the deck wears fastest, other components like wheels and bearings also degrade over time and may need replacement sooner.

Top skateboard brands use a range of high-performance materials engineered for strength, weight, and responsiveness. The most common include:

Manufacturers continuously innovate with material combinations to improve performance, sustainability, and user experience. For example, some brands now offer bio-resins and recycled content to reduce environmental impact without sacrificing quality.