An In-Depth Guide to 2017 Clothes For Dogs: Standards, Grades, and Performance

Types of 2017 Clothes for Dogs: A Wholesaler's Guide

The pet fashion industry saw significant growth in 2017, with dog clothing becoming a major segment in the global pet accessories market. For wholesalers, understanding the most popular clothing types from that year provides valuable insight into consumer trends, seasonal demand, and profitable product lines. The 2017 dog apparel market combined functionality with fashion, offering everything from practical cold-weather gear to stylish outfits for special occasions.

Dog Coats & Jackets

Essential for cold weather protection, 2017 saw a surge in demand for stylish yet functional outerwear.

Popular Styles

• Puffer coats (lightweight with excellent insulation)
• Trench coats (classic, weather-resistant design)
• Denim jackets (fashion-forward, durable)
• Fleece-lined jackets (ideal for extreme cold)

Key Features

• Available in sizes from XXS to XXL
• Reflective trims for nighttime visibility
• Easy-on designs with Velcro or snap closures
• Water-resistant outer layers

Best for: Winter collections, urban pet owners, small to large breeds

Dog Dresses & Skirts

Feminine and festive, these were especially popular for small breeds and seasonal events.

Trending Designs

• Floral and lace patterns
• Ruffled hemlines and tutu-style skirts
• Holiday-themed dresses (Halloween, Christmas)
• Bridal and party dresses

Commercial Advantages

• High perceived value and markup potential
• Perfect for gift-giving seasons
• Opportunity for matching sweater-dress sets
• Limited-edition designs drive urgency

Best for: Boutique retailers, holiday promotions, small breed focus

Dog Sweaters & Hoodies

A year-round staple, sweaters and hoodies blended comfort with personality in 2017.

Top Sellers

• Cable-knit and argyle patterns
• Hoodies with animal ears (bear, cat, fox)
• Color-blocked designs
• Chihuahua-specific cuts (fitted for small torsos)

Functional Benefits

• Warmth without restricting movement
• Suitable for indoor and outdoor use
• Machine-washable fabrics
• Ideal for senior dogs and short-haired breeds

Best for: All-season inventory, senior pet markets, personalized apparel

Dog Shirts & Tees

Casual wear made a big splash in 2017, reflecting human streetwear trends.

Design Trends

• "Paw-some," "Best Friend," and pun-based slogans
• Vibrant colors and tie-dye patterns
• Graphic tees with pop culture references
• Stretchable cotton-poly blends

Wholesale Benefits

• Low production cost, high retail margin
• Easy to stock in bulk
• Popular for dog parks and pet-friendly events
• Great for branding and custom printing

Best for: Mass-market retailers, summer lines, promotional bundles

Dog Rainwear

Functional and increasingly fashionable, rainwear met both practical and aesthetic needs.

Key Products

• Waterproof jackets with hoods
• Lightweight ponchos (easy to pack)
• Breathable polyester or nylon shells
• Reflective details for safety

Performance Features

• Keeps dogs dry without overheating
• Quick-dry materials
• Adjustable fits for different body types
• Often includes leash hole for convenience

Best for: All-weather collections, rainy climate regions, active dog owners

Wholesale Strategy Tip: Bundle complementary items (e.g., sweater + matching tee, jacket + raincoat) to increase average order value. Seasonal limited editions—especially Halloween and Christmas outfits—create urgency and drive faster inventory turnover.

Fabric & Sizing Insight: In 2017, accurate sizing was a top customer concern. Wholesalers who provided detailed size charts (neck, chest, back length) and offered multiple fits (slim, standard, relaxed) saw higher retailer satisfaction and fewer returns.

Fashion Design of 2017: Clothes for Dogs

The year 2017 marked a turning point in the world of pet fashion, where dog clothes transitioned from mere functional accessories to full-fledged style statements. Influenced by human fashion trends, seasonal runways, and social media culture, canine apparel became a booming industry. Designers focused on aesthetics, comfort, and inclusivity, making fashion-forward outfits accessible to dogs of all breeds and sizes. The result was a vibrant, diverse market that celebrated individuality and pet-owner bonding through coordinated style.

Vibrant Colors and Bold Patterns

2017 was all about making a splash—literally—with bold, vibrant colors dominating dog clothing lines. Neon greens, electric pinks, sky blues, and rich jewel tones like emerald and sapphire were staples in spring and summer collections. Pastel shades also gained popularity during milder seasons, offering a softer yet still eye-catching alternative.

Patterns played an equally important role. Floral prints brought a playful, garden-party vibe, while geometric shapes and abstract designs added a modern, artistic flair. Camouflage patterns, once reserved for utilitarian wear, were reimagined in bright colors and used in casual jackets and hoodies. These designs were often seasonally themed—think pumpkin prints for fall or snowflakes for winter—making them collectible and fun for pet owners to rotate throughout the year.

Functional Fashion: Style Meets Practicality

Gone were the days when dog clothes were purely decorative. In 2017, the concept of functional fashion took center stage. Designers prioritized comfort, safety, and usability without sacrificing style. This was especially evident in outerwear and activewear collections.

Features like reflective stitching enhanced visibility during nighttime walks, improving safety in urban environments. Breathable, moisture-wicking fabrics such as cotton blends and technical mesh were used in sportswear, allowing dogs to stay cool during exercise. Some jackets even included zippered pockets for carrying small items like waste bags or treats. Adjustable straps, soft linings, and stretchable materials ensured a snug yet comfortable fit, reducing chafing and irritation.

Inclusive Sizing: Fashion for Every Breed

One of the most significant advancements in 2017 was the expansion of sizing options. Previously, dog clothing largely catered to small breeds like Chihuahuas or Pomeranians. However, growing demand led designers to introduce inclusive sizing that accommodated everything from teacup pups to large breeds like Labradors and Great Danes.

Brands began offering detailed size charts, adjustable closures, and modular designs to ensure a proper fit across diverse body types. This shift not only broadened the customer base but also reinforced the idea that every dog deserves to look and feel good. The move toward inclusivity reflected broader fashion industry trends and resonated strongly with pet owners who wanted their larger dogs to participate in seasonal celebrations and photo opportunities.

Minimalistic and Athleisure Styles

While bold prints ruled one end of the spectrum, the other embraced minimalism and athleisure. Inspired by the human slow-fashion and wellness movements, these designs focused on clean lines, neutral tones (like beige, gray, navy, and white), and understated elegance.

Sweatshirts, hoodies, and joggers made from soft fleece or organic cotton became go-to choices for urban pets and their owners. Many collections offered matching owner-pet sets, promoting a sense of unity and lifestyle branding. These pieces were ideal for casual outings, travel, or lounging at home, combining comfort with a polished appearance. The minimalist trend proved that dog fashion could be both stylish and effortlessly chic.

Trendy Accessories: The Finishing Touch

No 2017 dog outfit was complete without the perfect accessory. Bandanas, bow ties, hats, and collars became essential elements of canine style. Seasonal themes drove accessory trends—think Santa hats in December or heart-shaped bows for Valentine’s Day.

Luxury touches like rhinestones, glitter, and metallic finishes added glamour to special occasion wear. Animal prints such as leopard or zebra were paired with solid-colored garments for a bold contrast. Many accessories were affordable and easy to swap, encouraging owners to build a diverse wardrobe for their pets without breaking the bank. Clip-on designs made it simple to change looks quickly, perfect for social media photoshoots or themed events.

Note: While fashion is fun, always prioritize your dog’s comfort and safety. Avoid overly tight clothing, loose embellishments that could be chewed or swallowed, and materials that cause overheating. Introduce new outfits gradually and monitor your pet’s behavior to ensure they’re not stressed or restricted. The best dog fashion enhances well-being, not just appearance.

Scenarios of 2017 Dog Clothing: Fashion, Function, and Fun

In 2017, dog clothes evolved beyond novelty into a multifaceted industry that blended fashion, comfort, and seasonal celebration. What once began as a niche trend had become a mainstream phenomenon, with pet owners embracing canine apparel for practical, emotional, and social reasons. From everyday wear to extravagant costumes, dog fashion in 2017 reflected the deepening bond between pets and their humans, as well as the growing pet lifestyle economy.

Daily Wear: Comfort and Style in Routine Life

Dog clothing had become a regular part of pet care, especially during colder months or in urban environments. Owners commonly dressed their pets in breathable t-shirts, cozy sweatshirts, and lightweight sweaters to provide warmth during walks, car rides, or outdoor adventures. These garments were not only functional but also served as a form of self-expression for pet parents.

• Soft cotton and fleece blends were popular for comfort and breathability
• Reflective strips on jackets enhanced visibility and safety during evening walks
• Owners of small or hairless breeds (like Chihuahuas or Xoloitzcuintlis) relied on daily clothing for temperature regulation
• Branded apparel from pet fashion labels added a touch of luxury to everyday routines

Key insight: Daily dog clothing in 2017 was less about gimmicks and more about wellness, comfort, and bonding.

Seasonal Wear: Celebrating Holidays in Style

Seasonal dog clothing reached new heights in 2017, with festive themes turning pets into holiday icons. From Christmas dog sweaters featuring reindeer, snowflakes, and Santa suits to Easter-themed bunny ears and pastel tutus, seasonal apparel allowed owners to include their pets in family traditions.

• Limited-edition holiday collections created urgency and excitement among shoppers
• Photo-worthy costumes boosted social media engagement (especially on Instagram and Facebook)
• Many retailers offered matching human-and-dog holiday sets, enhancing the family experience
• Post-holiday sales made seasonal items accessible to budget-conscious buyers

Cultural trend: Seasonal dog fashion reflected the "pet humanization" movement, where pets were treated as family members deserving of celebration.

Special Events: Formal Fashion for Canine Guests

Dogs were no longer just pets—they were guests of honor at weddings, birthdays, and themed parties. This shift led to a surge in demand for formal dog attire, including miniature tuxedos, bridal gowns, and even evening jackets with bow ties. Matching outfits for multi-dog households or entire families became a popular way to personalize events.

• Wedding-ready dogs often wore white bow ties or flower girl baskets
• Birthday parties featured custom-printed shirts with names and ages ("Paw-ty of 1!" or "Happy Barkday!")
• Pet-centric events like "Yappy Hours" or adoption drives encouraged stylish participation
• Formal wear was often rented or reused for photo shoots due to higher price points

Emotional value: Dressing dogs for special occasions strengthened emotional bonds and created lasting memories.

Travel & Vacations: Functional Fashion on the Go

With the rise of pet-friendly travel in 2017, functional dog clothing became essential for safety and comfort. Whether heading to the beach, hiking trails, or city streets, dogs needed attire suited to their environment. Travel-specific garments combined utility with style, ensuring pets stayed protected and looked great.

• Water-resistant jackets shielded dogs from rain and wind during outdoor excursions
• UV-protective shirts helped prevent sunburn in light-coated breeds
• Life vests with handles were both fashionable and lifesaving for water activities
• Reflective travel harnesses doubled as safety gear and fashion accessories

Practical benefit: Travel clothing often doubled as identification tools, with name tags and brand logos increasing visibility.

Fashion Shows & Competitions: The Runway for Canines

2017 saw a boom in dog fashion events, from local pet parades to high-profile runway shows. These competitions celebrated creativity and craftsmanship, showcasing everything from haute couture gowns to pop-culture-inspired costumes. Events like the annual West Paw Design Dog Fashion Show or charity-based pet galas highlighted the artistic side of dog apparel.

• Designers experimented with materials like sequins, faux fur, and sustainable fabrics
• Themes ranged from "Superheroes" to "Hollywood Glamour" to "Steampunk Pups"
• Judges evaluated entries based on originality, craftsmanship, and dog comfort
• Winning designs often influenced mass-market trends in the following seasons

Industry impact: Fashion shows served as trend incubators, bridging DIY creativity with commercial pet fashion.

Regional & Climate Influences

Geographic location played a significant role in the popularity and type of dog clothing used in 2017. Urban centers like New York, Los Angeles, and Chicago led the trend, while colder regions embraced functional winter wear.

• Northern states saw high demand for insulated coats and booties
• Tropical areas favored lightweight, breathable fabrics and sun protection
• Metro areas with pet-friendly cafes and boutiques normalized public dog fashion
• Rural owners often prioritized durability over style, choosing rugged workwear-inspired gear

Market insight: The pet apparel market was increasingly segmented by climate, lifestyle, and breed-specific needs.

Expert Insight: In 2017, the success of dog clothing wasn't just about aesthetics—it was about meeting real needs: warmth, protection, identity, and inclusion. The most popular items combined functionality with charm, allowing pets to participate in human-centered activities while staying safe and comfortable. As pet ownership continued to grow, so did the emotional investment in making dogs feel like true family members—dressed to impress, every day.

Additional Trends in 2017 Dog Fashion

• Sustainability: Eco-conscious brands introduced organic cotton and recycled materials in dog apparel
• Inclusivity: Extended sizing for larger breeds and adaptive clothing for disabled dogs gained traction
• Smart Clothing: Early prototypes of temperature-regulating or GPS-integrated dog vests emerged
• DIY Culture: Online tutorials and craft kits empowered owners to create custom outfits
• Retail Expansion: Major pet stores and e-commerce platforms (like Chewy and Amazon) expanded their fashion sections

How to Choose the Best 2017-Style Dog Clothes: A Complete Buyer’s Guide

Selecting the perfect clothing for your dog goes beyond fashion—it's about comfort, safety, and seasonal needs. Whether you're a pet owner looking to dress up your furry friend or a retailer stocking inventory, understanding key factors like material, functionality, design, size, and trends is essential. This guide dives deep into what made 2017 a standout year for canine fashion and how to make smart, informed choices when purchasing dog apparel.

Important Note: While 2017 trends remain popular in vintage and retro pet fashion, always prioritize your dog’s comfort and safety over style. Avoid overly tight or restrictive clothing, and monitor your pet closely when wearing new outfits.

1. Materials: Prioritize Comfort and Safety

Dog clothing should be made from high-quality, breathable, and non-irritating fabrics. Pet owners naturally gravitate toward soft materials that feel gentle against their dog’s skin.

• Cotton: Ideal for everyday wear due to its softness, breathability, and hypoallergenic properties. Perfect for warm weather and sensitive skin.
• Wool: Excellent for winter wear, offering natural insulation. However, some dogs may experience skin irritation—always test with a short wear period first.
• Polyester: Durable and often blended with other fabrics for added strength and stretch. Look for high-quality weaves that resist pilling.
• Waterproof/Nylon Blends: Great for rainy seasons or outdoor adventures. These materials keep dogs dry without sacrificing mobility.
• Avoid: Rough synthetics, low-grade plastics, or fabrics with loose threads that could be chewed or cause entanglement.

Pro Tip: Always wash new dog clothes before first use to remove chemical residues and soften the fabric. Opt for fragrance-free detergents to prevent skin irritation.

2. Functionality: Match Clothing to Climate and Activity

The primary purpose of dog clothing should be functional—providing warmth, protection, or comfort depending on the season and environment.

• Winter Wear: Coats, sweaters, and insulated jackets made from thick wool, fleece, or thermal blends help small or short-haired breeds retain body heat. Look for full-coverage designs with belly protection.
• Summer Wear: Lightweight shirts, cooling vests, and mesh tops allow airflow and prevent overheating. UV-protective fabrics are a bonus for dogs spending time outdoors.
• Rain Gear: Waterproof jackets with hoods and sealed seams keep dogs dry during wet walks. Reflective strips enhance visibility in low light.
• Active Wear: Breathable, flexible fabrics with reinforced seams are ideal for dogs that run, hike, or play frequently.

3. Design and Color: Embrace 2017’s Fashion Trends

2017 was a vibrant year in pet fashion, characterized by bold expressions and playful aesthetics. Pet parents, especially those with small companion breeds like Chihuahuas and Yorkshire Terriers, loved stylish, eye-catching outfits.

Key design elements from 2017 included:

• Bright Colors: Neon pinks, electric blues, lime greens, and sunny yellows were highly popular.
• Prints & Patterns: Floral designs, animal prints (leopard, zebra), graphic tees with slogans, and cartoon motifs dominated the market.
• Costumes: Holiday and themed outfits (e.g., superheroes, pirates, holiday sweaters) were in high demand for special occasions.
• Matching Sets: Owner-dog matching outfits became a social media sensation, especially in athleisure and casual styles.

4. Size & Fit: Measure Accurately for Comfort

Proper fit is crucial—clothes that are too tight restrict movement and breathing, while oversized garments can be a tripping hazard.

Essential Measurements:

• Neck Circumference: Measure where the collar sits.
• Chest/Bust: Measure around the widest part, just behind the front legs.
• Back Length: From the base of the neck (shoulders) to the start of the tail.

Standard Size Guide:

• Small: Ideal for toy breeds (Pugs, Chihuahuas, Yorkies).
• Medium: Fits breeds like Beagles, Bulldogs, and Cocker Spaniels.
• Large: Suitable for larger dogs such as Golden Retrievers and German Shepherds.
• Extra-Large: Designed for giant breeds like Mastiffs, Rottweilers, and Great Danes.

Warning: Never assume size based on breed alone—always measure your dog. Misordering (e.g., large clothes for small breeds or vice versa) leads to poor fit and discomfort.

Common Mistake: Ordering "small" clothes for large breeds or "large" clothes for small breeds. Always refer to the brand’s specific size chart, as sizing can vary significantly between manufacturers.

5. 2017 Trends: What Was In Style

2017 marked a turning point in pet fashion, blending comfort with high style. Key trends included:

• Athleisure for Dogs: Hoodies, joggers, and sporty jackets mirrored human fashion trends.
• Matching Owner-Pet Outfits: Couples and families loved coordinated looks for outings and photos.
• Minimalist Designs: Clean cuts, neutral tones, and simple branding appealed to modern pet parents.
• Instructional & Graphic Prints: Shirts with phrases like “I’m with the paw-ty” or “Caution: Belly Rubs Only” were viral hits.
• Seasonal & Event Wear: Halloween costumes, Christmas sweaters, and birthday outfits were top sellers.
• Accessories: Bandanas, bow ties, hats, and scarves completed the look and offered easy style upgrades.

Business Tip: Retailers should stock a variety of sizes and styles, including limited-edition seasonal items. Bundle outfits with matching accessories to increase average order value.

Final Recommendations

• Always prioritize your dog’s comfort and mobility over aesthetics.
• Introduce clothing gradually—some dogs need time to adjust.
• Inspect garments regularly for signs of wear, loose threads, or damage.
• Wash clothes frequently to maintain hygiene and prevent odor buildup.
• Stay updated on pet fashion trends while keeping classic, functional pieces in rotation.

Choosing the right dog clothes in the spirit of 2017 means blending bold style with practicality. Whether you're dressing up for fun or function, the best outfits are those that make your dog feel as good as they look. When in doubt, opt for soft, well-fitting, seasonally appropriate clothing—and don’t forget the matching bandana!

Frequently Asked Questions About Dog Clothing

While many pet owners dress their dogs for fun, fashion, or seasonal themes, there are also practical and health-related reasons for dressing pets. For example:

• Working Dogs: Service dogs, police K-9 units, and search-and-rescue dogs often wear specialized gear such as vests, harnesses, or protective suits that aid in their duties, improve visibility, or provide protection from harsh environments.
• Weather Protection: Breeds with short coats or low body fat—like Chihuahuas or Greyhounds—are more susceptible to cold weather. Coats and sweaters help them retain body heat during winter months.
• Sun Protection: Light-colored or hairless dogs may benefit from UV-protective clothing to prevent sunburn and reduce the risk of skin cancer.
• Medical Reasons: Post-surgery recovery suits or allergy barrier clothing help protect wounds or sensitive skin from irritation and infection.

In short, while fashion plays a role, dog clothing often serves important functional purposes depending on the breed, climate, and lifestyle.

Whether you're a retailer, shelter, or organization buying dog apparel in bulk, making informed choices ensures quality, comfort, and value. Key considerations include:

• Size Variety: Dogs vary greatly in build and proportions. Ensure the supplier offers a full size range (from XS to XXL) and provides accurate sizing charts based on neck, chest, and length measurements.
• Material Quality: Opt for breathable, durable fabrics like cotton, fleece, or moisture-wicking blends. Avoid low-grade synthetics that may cause overheating or allergic reactions.
• Design & Functionality: Consider whether the clothes are meant for warmth, fashion, or utility. Features like adjustable straps, easy-on designs, and machine-washable materials enhance usability.
• Cost Efficiency: Compare unit prices across vendors and look for bulk discounts. However, don’t sacrifice quality for low cost—poorly made garments may lead to returns or discomfort.
• Supplier Reliability: Choose suppliers with consistent quality control, ethical manufacturing practices, and responsive customer service.

Balancing affordability with functionality ensures that bulk purchases meet both practical needs and customer satisfaction.

Dogs with skin conditions such as allergies, dermatitis, or hot spots require special care when selecting clothing. The wrong fabric can worsen irritation, while the right garment can support healing and protection.

• Hypoallergenic Fabrics: Choose natural, soft materials like 100% cotton or bamboo, which are less likely to trigger allergic reactions.
• Breathability: Look for loose-weave or moisture-wicking fabrics that allow air circulation and reduce sweat buildup, minimizing bacterial or fungal growth.
• Seamless or Flat-Seam Design: Rough seams or tags can rub against sensitive skin. Opt for seamless construction or garments with tagless labels.
• Easy to Clean: Clothes should be machine washable with mild detergent to maintain hygiene and prevent reinfection.
• Veterinary Consultation: Always consult your vet before dressing a dog with skin issues. They may recommend specific types of recovery suits or medicated garments.

Properly chosen clothing can act as a protective barrier against environmental allergens, scratching, and outdoor irritants while supporting your dog’s comfort and recovery.

Absolutely—pet fashion closely mirrors human apparel trends, driven by the growing "humanization" of pets and the booming pet lifestyle industry. Just like humans, dogs experience seasonal style shifts influenced by runways, celebrities, and cultural movements.

• 2017 Trends: This year was marked by bold colors, athleisure-inspired designs (think doggy hoodies and track jackets), and functional fashion such as water-resistant jackets and reflective vests for urban dogs.
• Current Influences: Minimalist styles, sustainable fabrics, and gender-neutral designs are gaining popularity. Matching owner-pet outfits and holiday-themed apparel also remain strong sellers.
• Seasonal Collections: Many brands now release spring/summer and fall/winter lines, complete with fashion shows at pet expos and social media campaigns.
• Designer Collaborations: High-end labels and pet brands are partnering to create luxury dogwear, further blurring the line between pet and human fashion.

As pet owners increasingly view their dogs as family members, the demand for stylish, on-trend clothing continues to grow—making dog apparel a dynamic and evolving market.

No, bulky or heavy clothing is not appropriate for every dog breed. While such garments can be beneficial for small or cold-sensitive dogs, they pose risks for others due to differences in coat type, body structure, and natural climate adaptation.

Always monitor your dog’s behavior when wearing clothes. Signs of discomfort—such as panting, restlessness, or reluctance to move—indicate the clothing may be too heavy or ill-fitting. When in doubt, prioritize comfort and natural insulation over fashion.