Nestled just off Grand Avenue near the heart of Iowa State University’s campus, the Best Western Plus University Inn stands as a consistent favorite among travelers visiting Ames. Whether you're in town for a college event, business meeting, or a family getaway, this hotel blends comfort, convenience, and value in a way few others in the area can match. Beyond just a place to rest, it serves as a gateway to the vibrant culture, academic energy, and Midwestern hospitality that define central Iowa.
This article dives into what makes the Best Western Plus University one of the top local picks in Ames—covering amenities, location benefits, guest experiences, and practical advice for getting the most from your stay.
Prime Location: Steps from Campus and Downtown
The hotel’s strategic positioning is one of its strongest assets. Located at 2025 S. Duff Avenue, it's within walking distance of Iowa State University’s main campus, making it ideal for parents attending orientation, alumni returning for game days, or academics attending conferences. Just a five-minute drive places guests in downtown Ames, home to eclectic restaurants, the historic Stephens Auditorium, and lively seasonal events like the Farm & Art Market.
Travelers arriving by air appreciate the proximity to the Ames Municipal Airport (only 6 miles away), while those flying into Des Moines International Airport (about 45 minutes south) find the route straightforward via I-35.
Tip: Use the complimentary shuttle service if available during ISU events—check availability when booking.Guest Experience: What Sets It Apart
Consistently rated above 4.5 stars across major travel platforms, the Best Western Plus University earns praise for its clean rooms, responsive staff, and thoughtful touches. Guests frequently highlight the quiet atmosphere, king-sized beds with premium bedding, and reliable Wi-Fi—critical for remote workers and students alike.
One returning guest noted: “I’ve stayed here half a dozen times for ISU research symposiums. Every time, the front desk remembers my preference for a high-floor room away from the elevator. That kind of attention builds loyalty.”
The property underwent a full renovation in 2020, modernizing its look with neutral tones, updated bathrooms, and energy-efficient lighting. Suites with kitchenettes are especially popular with extended-stay guests, including families relocating to the area or faculty on semester-long appointments.
Amenities That Add Real Value
Rather than offering a laundry list of underused features, this hotel focuses on high-impact amenities that guests actually use:
- Complimentary hot breakfast buffet with made-to-order omelets
- Indoor heated pool and whirlpool spa
- 24-hour fitness center with cardio and strength equipment
- Business center with printing and conference room access
- Pet-friendly rooms (small pets, nominal fee)
- Free high-speed Wi-Fi throughout the property
“Hotels in college towns often cut corners during peak season, but Best Western Plus maintains standards even during Homecoming weekend.” — Sarah Lin, Travel Editor, Midwest Escapes
Comparison: How It Stacks Up Against Other Local Hotels
To understand why this property ranks among the top local picks, consider how it compares to other well-known options in Ames.
| Hotel | Distance to ISU | Breakfast Included? | Pool | Pet-Friendly? | Avg. Nightly Rate |
|---|---|---|---|---|---|
| Best Western Plus University Inn | 0.8 miles | Yes (hot) | Indoor, heated | Yes | $139 |
| Hilton Garden Inn Ames | 1.2 miles | Yes (cold buffet) | Indoor | No | $169 |
| Hampton Inn & Suites Ames | 2.1 miles | Yes (hot, limited) | Indoor | Yes | $149 |
| Hy-Vee Hotel at Iowa State Center | 3.0 miles | No (on-site dining) | Indoor + outdoor | Limited | $155 |
The data shows that the Best Western Plus delivers strong value—particularly in location, breakfast quality, and pet accommodations—at a competitive price point. While some rivals offer larger event spaces, few match its balance of accessibility and comfort.
Real Guest Scenario: A Family’s Graduation Weekend
The Peterson family drove from Omaha to celebrate their daughter’s graduation from Iowa State. They booked a two-night stay at the Best Western Plus University three months in advance, selecting a suite with a sofa bed for their younger son.
On arrival, they were upgraded due to early check-in availability. The indoor pool gave the kids a place to unwind after the ceremony, while the parents used the business center to print photos for a small post-celebration gathering. With downtown restaurants fully booked, they appreciated the in-room fridge and microwave to store leftovers from the hotel’s breakfast spread.
“We didn’t expect such a smooth experience,” said Mark Peterson. “The staff even gave us a map highlighting the quieter walking routes to campus. It made everything feel less stressful.”
This scenario reflects a common theme: the hotel excels not through luxury, but through thoughtful execution of everyday needs.
Smart Booking Tips for Maximum Value
To get the best possible experience—and rate—consider these actionable strategies:
Tip: Book directly through Best Western’s official website to access member-only discounts and flexible cancellation policies.- Travel During Shoulder Seasons: Avoid football weekends and commencement weeks if flexibility allows. Rates can spike 30–50% during these periods.
- Join the Best Western Rewards Program: Free to join, and members earn points per stay, gain access to late checkout, and receive special offers.
- Request a Quiet Room: When booking, ask for a room facing the rear of the property to minimize street noise.
- Check for ISU Affiliation Discounts: Faculty, staff, and visiting scholars may qualify for reduced rates through university partnerships.
- Use Bundle Options: Look for packages that include parking, breakfast, or local attraction passes for added savings.
Frequently Asked Questions
Is parking free at Best Western Plus University in Ames?
Yes, the hotel offers complimentary on-site parking for all guests, including spaces for larger vehicles and trucks.
Are there dining options nearby?
Dozens. Within a ten-minute walk are popular spots like Mary’s Pizza, Stout Buffet & Grill, and Octopus Coffee. For groceries, a Hy-Vee supermarket is just 0.6 miles away.
Can I host a small meeting or event at the hotel?
Absolutely. The hotel features a 600-square-foot meeting room equipped with AV support, accommodating up to 40 guests. Ideal for academic panels, family reunions, or corporate training sessions.
Conclusion: Why It Remains a Top Local Pick
The Best Western Plus University Inn in Ames isn’t trying to be flashy. Instead, it succeeds by doing the fundamentals exceptionally well: a convenient location, clean and comfortable rooms, attentive service, and amenities that serve real needs. Whether you’re attending a lecture at ISU, cheering at Jack Trice Stadium, or exploring the cultural offerings of Story County, this hotel provides a reliable and welcoming base.
In a landscape where chain hotels often feel interchangeable, this property stands out through consistency and care. It’s no surprise that both visitors and locals continue to rank it among the best lodging choices in central Iowa.
💬 Have a positive experience at the Best Western Plus University in Ames? Share your story or tips in the comments—your insight could help another traveler make the right choice!
